Thanks to the ever-evolving social media platforms, digital marketing is definitely going to overtake the traditional platforms of direct marketing. Analysts indicate that digital marketing expenditures are expected to see huge exponential growth over the next four years. Leadership marketing, which primarily involves person-to-person activities, such as in-person seminars and public speaking presentations, is slowly being replaced by social media platforms. Social media is quickly becoming a central component to thought leadership marketing. Analysts predict that offline thought leadership marketing will drop to 46 percent, while social media marketing will rise to 18 percent in 2010.
Social media is expected to be the top emerging platform for marketing many B2B businesses. Already 88 percent of B2B firms have their presence on social media platforms as per reports by eminent marketing authorities. Among the many social media portals, are professional networking sites like Linked-in as well as micro-blogging sites like twitter. Apart from having their own presence on such sites to communicate with customers and share their expertise, it is observed that firms are capitalising on sites like these by sponsoring blogs and posting comments on other influential blogs.
The standard marketing gig of mass marketing is being gradually replaced by personal marketing by engaging the respondents at an individual level. The primary motive of the marketers is to use social media to increase their brand awareness, augment brand building activities and generate high online sales. Interestingly, businesses like search marketing, B2B search engine optimization etc. are also picking up thanks to this ever-evolving trend.
If we look at digital marketing alone, in 2009, the global online ad spend reached USD 55.2 billion, up two percent from the previous year. eMarketer predicted that the channel will continue this growth at accelerated rates through 2014, increasing by 10 percent or more each year. In fact, by 2014, the firm expects internet marketing to account for USD 96.8 billion worldwide. Geographically, Asia-Pacific, Eastern European and Latin America regions are considered to be the major drivers for this growth. Established geographies like North America and Western Europe are also expected to contribute significantly. eMarketer further revealed that despite the uneven global recovery, digital marketing is growing at a CAGR of 11.8 percent.
What better way to end than on a promising note for all the entrepreneurs. A report predicts offline, traditional online and social media to account for roughly equal shares of thought leadership marketing, with traditional online and social media campaigns accounting for 33 percent each and offline strategies representing 35 percent by 2015.
The standard marketing gig of mass marketing is being gradually replaced by personal marketing by engaging the respondents at an individual level. The primary motive of the marketers is to use social media to increase their brand awareness, augment brand building activities and generate high online sales. Interestingly, businesses like search marketing, B2B search engine optimization etc. are also picking up thanks to this ever-evolving trend.
If we look at digital marketing alone, in 2009, the global online ad spend reached USD 55.2 billion, up two percent from the previous year. eMarketer predicted that the channel will continue this growth at accelerated rates through 2014, increasing by 10 percent or more each year. In fact, by 2014, the firm expects internet marketing to account for USD 96.8 billion worldwide. Geographically, Asia-Pacific, Eastern European and Latin America regions are considered to be the major drivers for this growth. Established geographies like North America and Western Europe are also expected to contribute significantly. eMarketer further revealed that despite the uneven global recovery, digital marketing is growing at a CAGR of 11.8 percent.
What better way to end than on a promising note for all the entrepreneurs. A report predicts offline, traditional online and social media to account for roughly equal shares of thought leadership marketing, with traditional online and social media campaigns accounting for 33 percent each and offline strategies representing 35 percent by 2015.
No comments:
Post a Comment