Friday, February 11, 2011

Neuro Linguistic Programming: A New Mantra for Professional Success

I attended a seminar by Dr. Keshab Nandy on Neuro-Linguistic Programming (NLP) which was quite interesting. Thought sharing some thoughts on this concept, quite new to India, would be interesting. To make things simpler, let us understand what Neuro-Linguistic Programming is. The basic hypothesis of NLP is that the words we use during our communication reflect an inner, subconscious perception of our problems. If these words and perceptions are wrong, as long as we continue to use them and to think of them, the underlying problem will persist. In other words, our attitudes are, in a sense, a self-fulfilling prophecy.

Tuesday, February 1, 2011

Cloud Computing: Untapped Potential of the Indian IT Industry

‘Cloud Computing’ has been touted as the next wave of transformation in the Indian IT industry. According to IT research firm IDC, the Indian public cloud computing market was estimated to be USD 66.7 million in 2009. IDC has predicted the market to grow at a CAGR of 40 percent by 2014. Unlike the Americas and EMEA (Europe, the Middle East and Africa), India and the APAC have ample untapped potential for cloud computing at every level; be it enterprise, public sector or ITES. Although Indian businesses are gradually adopting cloud computing, it's still is in a nascent stage and hasn’t received much awareness.

Saturday, January 1, 2011

Correspondent Banking – A new banking mantra for emerging countries

In a shocking but true revelation, recently a newspaper report claimed that nearly 45 percent people in Gujarat do not have access to bank accounts. This surely is a bit surprising especially since Gujarat is one of the more prosperous states in the country. The scene is not too good nationally as well. A RBI report states that nearly 40 percent of the Indian population lack access to formal financial services. As much as the news seems de-motivating, the brighter side is that huge untapped market in the banking sector that exists in India - a scenario true for most of the emerging countries across the world. As huge opportunities are yet to be tapped, pioneers need to think out of the box and initiate new models in order to target to the rural section of the society.

Monday, December 27, 2010

Personal Branding

Known to some, unknown to some – Personal Branding is all about learning to position yourself for success, so that you become known for your passion and expertise. In the digital age, more and more individuals are focusing on personal branding to get a competitive edge in the marketplace. In reality though, emerging as a brand comes effortlessly for a few, but with a little smart-work, determination and self-marketing anyone can brand themselves to enhance their business and gain more publicity. 

Monday, November 22, 2010

The Rise of the Private Sales Websites

Towards the end of the last quarter of 2009, India witnessed a sudden surge of shopping websites like Fashion and You, 99labels and ThePrivateSales which sell high-street fashionable apparel and accessories at major discounts. These types of websites are not mere novices in the webosphere. In fact, the concept has been around for almost two decades. One major reason for this suddenly crowded space was the recession which left luxury brands saddled with unsold merchandise. This, in turn, led to the entry of the private sale sites offering goods at cut-rate prices.